June 13, 2020

3TREES Shanghai Flagship Store Opening Ceremony & High-end Product Launch Conference was Held

Yu Jinggan, Zhu Jiagui and Mi Li respectively addressed the product launch conference. 

Zhu Jiagui said that the strong partnership between 3TREES and Red Star Macalline was built on the fit between their corporate philosophies and similar visions and missions brought the two companies together.

In his address, Mi Li stressed that 3TREES was an enterprise with the most beautiful aspiration, a strong sense of mission and a RMB100 billion dream, with every step witnessing its corporate dream and high-quality, leapfrog development.

In the new high-end product launch session, four international supermodels showed four of 3TREES’s cutting-edge products: 3TREES Fresh Breath Air Purification Paint, 3TREES BB Paint, 3TREES 360 Multi-Effect Anti-Bacterial & Anti-Viral Allround Wall Paint, and 3TREES 360 Anti-Formaldehyde Wall Paint. With great elegance and confidence, they put on an impressive display of 3TREES’s natural, healthy, high-end and high-grade products, becoming a major highlight of the launch conference. 

Subsequently, Liang Jianhe, Product Manager at 3TREES’s Decorative Paint Division who holds a Ph.D. from the Department of Chemistry of Xiamen University, made a detailed introduction to 3TREES’s pursuit, development and exploration of ultimate health and full-line odorless products, with focus on the innovative technologies, hi-tech elements and excellent performance of the newly launched products.

The four new products launched by 3TREES pinpointed technological upgrading on the solution of users' pain points, and brought cutting-edge technology into the refinement of home life scenarios. All the products performed well in improving home air quality and bacterial resistance, forming 3TREES’s high-end product matrix and representing 3TREES’s new breakthroughs in the home health field.

"Making homes healthier, cities more beautiful, and life better" is the responsibility of 3TREES as a great high-end Chinese paint brand. The opening of 3TREES's flagship store in Shanghai and the launch of four new high-end products are an important step in its transformation towards high-end new retail. It also marks a solid move to push forward the green and healthy development of the home furnishing industry. 

In the future, 3TREES will adhere to its R&D philosophy of "Ultimate performance and application for ultimate health", be user-centric, achieve win-win results with its partners, build an eco-culture and a green brand, provide healthy products and touch-the-heart services, and strive to create a better life for all. It will also promote industry progress through reform and innovation, and realize the great dream of repaying the country through industry, supporting the earth and greening the world.